Growth you can measure and repeat.
The systems that make growth measurable: identity resolution, attribution, event pipelines and lifecycle automation. Engineering, not campaigns.
What we do
Five systems that make growth repeatable.
Event and identity infrastructure
A single event schema across product, site and back office, with identity resolved across devices and sessions so the same person is the same record everywhere.
Attribution modelling
Multi-touch attribution built on your own event data rather than a platform's self-reported numbers, so channel spend can be judged against revenue that actually landed.
Lifecycle automation
Triggered flows driven by real product and transaction events — onboarding, reactivation, churn signals — with the logic in your system, not locked inside a vendor.
Experimentation infrastructure
Assignment, exposure logging and readout, so a test produces a decision instead of an argument.
Reporting that reconciles
Warehouse-backed dashboards where every number traces to its source and matches the finance system.
Who it's for
Built for teams whose numbers no longer reconcile.
When the tooling stops being enough
Growth breaks quietly. The dashboards disagree, attribution stops matching the bank, and nobody can say which change caused which outcome.
That is an infrastructure problem, not a campaign problem. We build the event pipeline, the identity layer and the attribution model underneath, so the numbers reconcile and decisions can be made from them.
Approach
Instrument. Measure. Decide.
01
Instrument
Define the events, resolve identity, land it in a warehouse you own.
02
Measure
Attribution and cohorts computed from that data, reconciled against finance.
03
Decide
Readouts that support a decision, with the confidence stated rather than implied.
Advantages
What this changes.
- Owned data — your warehouse, not a vendor's export
- Reconciled numbers — reporting that matches finance
- Traceable decisions — every metric back to its source
- Portable infrastructure — survives changing any tool
Do your numbers reconcile?
Describe your stack and where the reporting breaks. We will tell you what the infrastructure underneath should look like.